“A portfolio is a visual representation of your future: the direction in which you want to steer your creative career. It should not limit you to what you’ve already accomplished, ambulance ” says Rina Malonzo, CEO and co-founder of PortfolioMNL.
The PortfolioMNL beta site was launched in 2010, with just Malonzo and Trina Dela Rama, a creative director and writer-art director duo, manning everything. Since then, PortfolioMNL has steadily grown into a multi-functional website for the country’s creative industry. The entire team is a handful in number, but is certainly “a cool set of hands to have as the company expands to new ventures,” says Malonzo.
In a nutshell, PortfolioMNL is a website that serves two main functions:
- a free, professional repository for creatives to showcase their work;
- and a platform for employers to find and hire creatives via portfolio search or job listings.
From graphic artists, photographers, programmers and architects, to game developers, industrial designers, writers and more, PortfolioMNL welcomes creatives across all industries and skill levels to pursue their passion and increase their competitive edge.
Get jobs based on work, not resumes
PortfolioMNL was born to address three main needs:
1. The need for a place where creative Filipino innovators can meet and collaborate.
2. To help bridge the gap between creatives and the employers looking to hire them.
3. To provide a platform for creative professionals to hire and get hired based on their work and not just their resume.
Malonzo believes that hiring can’t be exclusively resume-based. This is especially true for creatives because one’s work can’t be seen in a resume. Dela Rama adds that hiring creatives should entail a different process since there is currently a call for better accuracy in finding the right fit for every business need.
More important, the website wants to be an environment where fellow creatives can see what others are doing so that each member can continuously improve their work to be at par or be greater than what’s already there.
On a global scale, PortfolioMNL wants to prove that “Filipinos can compete.”
By creatives, for creatives
PortfolioMNL is by creatives, for creatives. It not only connects employers and creatives, but also redesigns the way employers find and select applicants for a creative job.
The goal of PortfolioMNL is to gather and showcase creative talent—and creative jobs—from all over the Philippines. It gathers all creatives in a single site, making it easier to look for interns, freelancers, part-timers, full-timers, or even put together a small creative team.
In October 2013, PortfolioMNL launched its Job Listings feature. Employers from the Philippines and abroad can post creative job opportunities or search through portfolios to find the talent they need.
Unlike other job listing sites, PortfolioMNL makes both resumes and portfolios instantly available to employers, so that they can immediately determine if a creative’s style matches their business needs. These tools help employers hire creatives more efficiently and accurately.
Setting up a portfolio is free for all creatives. PortfolioMNL does not screen members, but it encourages you to assess your own work and compare it with existing portfolios. It believes that if you are truly serious in building a good portfolio, you’ll be able to see, for yourself, if what you’ve done is up to the standards of your peers or if there’s room for improvement.
TIPS ON ASSEMBLING A CREATIVE PORTFOLIO (as shared by PortfolioMNL).
Design by Ivy Pangilinan. Click to enlarge.
Starter kits for a creative career
What PortfolioMNL is most proud of is its thrust to support creatives throughout their careers—from the moment they graduate from school to the time they manage their own studios or firms. Its Solopreneur Kit functions as a starter guide for creatives, containing free downloadable forms, contracts and resources. From registering your business name to filing trademarks and securing official receipts, the Solopreneur Kit covers the fundamentals of a professional creative career.
PortfolioMNL also holds regular seminars, such as the Design Thinking Series that aims to push for social responsibility and sustainability in creative design. It has collaborated with schools and organizations such as co.lab and Curiosity.ph in this process to engage in bigger projects in the years to come.
In the pipeline are activities and events for community building, as well as features to enhance its members’ ability to network. PortfolioMNL sees itself expanding and interconnecting with the ASEAN region. But for now, the website is keeping its focus on Filipino innovators who are on their way to competing in the global creative industry.