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Toni Tiu, Author at Homegrown | Cultivating Success | Entrepreneur Stories | Business Tips
Toni Tiu, Author at Homegrown | Cultivating Success | Entrepreneur Stories | Business Tips
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  • Articles Posted by Toni Tiu

All posts by Toni Tiu

Toni Tiu is a strategist, writer, blogger and midnight oil burner. With 12 years of advertising experience under her belt, Toni has worked as a brand strategist for top agencies such as Ace Saatchi & Saatchi, JWT, ZenithOptimedia and Ogilvy & Mather. Her expertise includes strategic planning, which includes consumer insighting, brand strategy development, communications context planning, and social media marketing. She is fueled by coffee, chocolates and lots of hugs from her 3-year-old son.
5 Ways To Motivate Your Employees Through The Summer Months
March 05, 2014

5 Ways To Motivate Your Employees Through The Summer Months

Employ a relaxed yet focused vibe during the summer months to ensure that employees stay engaged at work and meet their targets.

7 Strategic Ideas To Keep Your Business Hot During The Summer
February 26, 2014

7 Strategic Ideas To Keep Your Business Hot During The Summer

Summer doesn’t need to be a dry spell for entrepreneurs. Weave the season into your marketing plan.

Uninspired? Give Your Work A Chance
February 10, 2014

Uninspired? Give Your Work A Chance

A refreshing perspective at work can help you love your your work a little bit more.

When It’s Time To Reinvent The Business
January 03, 2014

When It’s Time To Reinvent The Business

Does your business need to evolve ? Four tips to assess if there is indeed a need for change.

Crisis Management: The Apology Letter
December 16, 2013

Crisis Management: The Apology Letter

In the event of a misstep, manage the issue promptly. Here are guidelines in writing an apology to appease and reassure your customers.

Consider How People Receive The Message Of Your Brand Strategy
November 25, 2013

Consider How People Receive The Message Of Your Brand Strategy

Some touchpoints are better than others at getting your brand message through to your customers.